Blogging For Socially Responsible Business
I am president of a designer jewelry company and for years, I always felt conflicted about having a business in a sector which has such a terrible record for environmental and social responsibility. To the progressive shopper, the jewelry industry is associated with blood diamonds, dirty gold, and lead poisoned jewelry imported from China.
I implemented a number of environmentally and socially responsible policies in my company, but that did not feel like enough. Then, in May, 2007, I started a blog that supports the movement to ethical sourced jewelry. It is currently the only blog of its kind in the jewelry sector. Immediately, the new blog became a focus for those involved in the ethical jewelry community. It was the first place where everyone could network and have a voice. Google ranked the site well within the first two weeks.





































