Jewelry on the Web - Part 2

The Insider, Volume III

Strategies For Selling Jewelry Online - Continued

Steps To Take

First, decide whether you want to make the website an adjunct to your current marketing or a focus of your current marketing. If it is going to be a focus, you need to work on it all the time. I am constantly making small improvements to our websites while our tech guy monitors the pay per click and does major programming initiatives. I have someone else doing link work and photoshop work and another person assisting with my blog.

Google is like a black box. No one outside of their insiders know all the factors that determine rankings, but here are three basic elements:

1. All the parts of the site have to work.

2. Size of the site. You have to have a certain bulk to be considered valuable.

3. You have to have links to the site and within the site.

4. Google places value on sites that have been around a long time.

If you do not want to go full out with a site, then consider it part of your over all marketing plan, though not the center of it. You can drive people to the site through spot advertising and using a mailing list. Assuming you have a store, you can advertise it locally in directories. You can use some out of the box website program to do this.

If you are serious about e-commerce, find someone to work on it and make their compensation commission based. Your designer has to have something in it for himself if that person is going to really develop a project and take it to heart.

To get rankings and traffic, you have to develop a link strategy. One-way links are much more valuable than traded links. You have to be creative to get those one way links, such as writing articles or press releases. The site also needs to have a certain bulk to be well ranked, and have a solid internal link structure. Plus, you have to avoid the sand traps.

If you do not have a lot of money, find a young high school student who is a computer geek. They may want real world experience for their own career and a student might be better than someone much more expensive. Then consider hiring a top flight web design company to work in conjunction with that young person in site development and mapping. In this way, you’ll get the benefit and excitement of youth and the wisdom of those more experienced.

Start uga_insert_html_once: head, Footer hooked: HTML inserted: Location is HEAD Start uga_get_option: footer_hooked uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: footer_hooked () Inserting HTML since footer is not hooked End uga_insert_html Ending uga_wp_head_track: Start uga_filter:

The Insider, Volume III

Strategies For Selling Jewelry Online - Continued

Steps To Take

First, decide whether you want to make the website an adjunct to your current marketing or a focus of your current marketing. If it is going to be a focus, you need to work on it all the time. I am constantly making small improvements to our websites while our tech guy monitors the pay per click and does major programming initiatives. I have someone else doing link work and photoshop work and another person assisting with my blog.

Google is like a black box. No one outside of their insiders know all the factors that determine rankings, but here are three basic elements:

1. All the parts of the site have to work.

2. Size of the site. You have to have a certain bulk to be considered valuable.

3. You have to have links to the site and within the site.

4. Google places value on sites that have been around a long time.

If you do not want to go full out with a site, then consider it part of your over all marketing plan, though not the center of it. You can drive people to the site through spot advertising and using a mailing list. Assuming you have a store, you can advertise it locally in directories. You can use some out of the box website program to do this.

If you are serious about e-commerce, find someone to work on it and make their compensation commission based. Your designer has to have something in it for himself if that person is going to really develop a project and take it to heart.

To get rankings and traffic, you have to develop a link strategy. One-way links are much more valuable than traded links. You have to be creative to get those one way links, such as writing articles or press releases. The site also needs to have a certain bulk to be well ranked, and have a solid internal link structure. Plus, you have to avoid the sand traps.

If you do not have a lot of money, find a young high school student who is a computer geek. They may want real world experience for their own career and a student might be better than someone much more expensive. Then consider hiring a top flight web design company to work in conjunction with that young person in site development and mapping. In this way, you’ll get the benefit and excitement of youth and the wisdom of those more experienced.

Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (8) Tracking user with level Ending uga_track_user: 1 Calling preg_replace_callback: ]*?)href\s*=\s*['"](.*?)['"]([^>]*)>(.*?) Ending uga_filter:

The Insider, Volume III

Strategies For Selling Jewelry Online - Continued

Steps To Take

First, decide whether you want to make the website an adjunct to your current marketing or a focus of your current marketing. If it is going to be a focus, you need to work on it all the time. I am constantly making small improvements to our websites while our tech guy monitors the pay per click and does major programming initiatives. I have someone else doing link work and photoshop work and another person assisting with my blog.

Google is like a black box. No one outside of their insiders know all the factors that determine rankings, but here are three basic elements:

1. All the parts of the site have to work.

2. Size of the site. You have to have a certain bulk to be considered valuable.

3. You have to have links to the site and within the site.

4. Google places value on sites that have been around a long time.

If you do not want to go full out with a site, then consider it part of your over all marketing plan, though not the center of it. You can drive people to the site through spot advertising and using a mailing list. Assuming you have a store, you can advertise it locally in directories. You can use some out of the box website program to do this.

If you are serious about e-commerce, find someone to work on it and make their compensation commission based. Your designer has to have something in it for himself if that person is going to really develop a project and take it to heart.

To get rankings and traffic, you have to develop a link strategy. One-way links are much more valuable than traded links. You have to be creative to get those one way links, such as writing articles or press releases. The site also needs to have a certain bulk to be well ranked, and have a solid internal link structure. Plus, you have to avoid the sand traps.

If you do not have a lot of money, find a young high school student who is a computer geek. They may want real world experience for their own career and a student might be better than someone much more expensive. Then consider hiring a top flight web design company to work in conjunction with that young person in site development and mapping. In this way, you’ll get the benefit and excitement of youth and the wisdom of those more experienced.

Start uga_shutdown Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (8) Tracking user with level Ending uga_track_user: 1 Footer hook was not executed, but header hook did Start uga_get_option: footer_hooked uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: footer_hooked () Start uga_get_option: debug uga_options: array ( 'internal_domains' => 'www.circlemanifesto.com,circlemanifesto.com', 'account_id' => 'UA-8534005-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '8', 'footer_hooked' => false, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: debug (1) -->